The MTA's LIC Ad Campaign – “On the Grid, Under the Radar”

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We just got a look at the ad campaign the MTA came up with to help out LIC during the weekend 7 train suspension in the neighborhood.


They are hyping the other ways to get to LIC than the 7 train, including E/F/G/N/Q/R lines. And then there’s the free shuttle bus that gets you from Queensboro Plaza to the Court Square, Hunters Point, and Vernon/Jackson 7 stops. Truth be told, I took the shuttle bus four times this weekend and it wasn’t bad, but if you are used to taking the 7 train “one stop from Grand Central” into LIC, it is much more of a hassle.

The photos in the image above are:

  • MoMA PS1 (be sure to check out the cool mycelium brick structure this summer at Warm Up!)
  • Ivy Baldwin Dance at The Chocolate Factory
  • The Noguchi Museum
  • House-made charcuterie at Alobar Restaurant
  • LIC: Living’ s storefront

If you are spending time in LIC and want to tell people on social media, consider using the hashtag #ExperienceLIC. This neighborhood has so much to offer, it’s worth taking the shuttle. Or, consider the East River Ferry! It’s a crazy short ferry ride from 34th Street in Manhattan—maybe 5 minutes tops? It drops you at the new Hunters Point Park, and then it’s only a 10 minute walk to the Vernon Jackson area (shorter to Center Boulevard). Definitely worth considering.

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